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The challenges of wine tourism for wineries: focus on expeditions with VignoblExport.

Article
21 July 2023
25 minutes of reading

Find out from us how wine tourism affects wineries and what the challenges and issues are for the sector.

Wine tourism offers a unique opportunity to forge special links with their customers. However, beyond the benefits, the challenges of wine tourism also involve logistical and organisational issues. This is a fast-growing sector. As a 2019 study by the World Tourism Organisation (UNWTO) points out, wine tourism accounts for around 10% of global tourism receipts, with annual growth of 15%. In France, for example, wine tourism attracts around 10 million visitors every year, generating sales of over €5 billion. The trend is also upwards in other wine-producing countries such as Italy, Spain and the United States. Winegrowing estates are faced with a number of issues related to wine tourism, and shipping their products is a major challenge. This is why producers need to find the right logistics solutions to meet their customers' expectations effectively.

The challenges of wine tourism for wineries

Among the major challenges facing wineries when it comes to shipping wine are :
  1. Managing the logistics of wine shipments for private customers. Orders from individual customers can be very varied, ranging from a few bottles to larger batches. Managing shipments of small quantities can be complex, requiring meticulous organisation to ensure fast, reliable deliveries.
  2. Compliance with national and international regulations governing the transport of alcoholic beverages: The shipment of wines and spirits is subject to strict national and international regulations. Wine producers have to comply with the customs and tax regulations of each destination country, which can be time-consuming and require specialist legal expertise.
  3. Preservation of wine quality during transport. The quality of the wine is essential to satisfy customers and preserve the estate's reputation. Shipping can represent a risk for the quality of the wine, particularly in terms of temperature, vibrations and inappropriate storage.
  4. Costs and optimisation of transport rates for small quantities. Shipments of small quantities of wine can be more expensive than larger volumes. Producers need to find ways of optimising transport costs while maintaining competitive rates for their customers.
Faced with these challenges, VignoblExport, as a forwarding agent specialising in small quantities of wines and spirits, offers tailor-made solutions to meet the specific needs of wineries. We are committed to facilitating the logistics processes of wineries while guaranteeing quality services to ensure customer satisfaction.

1.1. Managing the logistics of wine shipments for private customers

More and more wineries are choosing to sell their products directly to private customers. This gives them a unique opportunity to develop personalised relationships with their customers. However, this also involves specific logistical challenges, particularly when it comes to shipping wine. Managing the logistics of wine shipments for private customers requires meticulous organisation to ensure fast, efficient deliveries. Producers have to deal with a wide variety of orders, from a few bottles to larger consignments, and ensure that each order is treated with the same care. One of the recurring challenges is to efficiently coordinate shipments of different types of product, such as individual bottles, gift boxes or magnums, while guaranteeing secure, error-free delivery.

1.2. Compliance with national and international regulations governing the transport of alcoholic beverages

The transport of wines and spirits is subject to strict national and international regulations. Each country has its own laws and requirements for importing and exporting alcoholic beverages, which can make cross-border shipments difficult for wineries. Wine producers must comply with the customs and tax regulations of each destination country to avoid delays in deliveries or, worse still, the goods being returned to sender or even destroyed. Customs formalities can be complex and vary considerably from one country to another, requiring specific expertise in the field.

1.3. Preservation of wine quality during transport.

The quality of the wine is essential to customer satisfaction and the reputation of the estate. However, shipping can represent a risk for the quality of the wine, particularly in terms of temperature, vibrations and inappropriate storage. Transporting wine requires special care to avoid temperature variations that could alter the taste and aroma of the wine. Temperature variations can be particularly damaging in international shipments, where packages may pass through different climatic zones. Similarly, vibrations during transport can disturb the sediments in the wine and affect its stability. Incorrect handling can lead to shocks or jolts that can damage the bottles and alter the quality of the wine. VignoblExport attaches the utmost importance to preserving the quality of the wine during transport. We offer packaging solutions specially designed to protect wine bottles from temperature variations and impact. This packaging ensures that the wine reaches the customer in optimum condition. In this way, they preserve the quality and integrity of the estate's products.

1.4. Costs and optimisation of transport rates for small quantities

Wine producers are looking to optimise transport rates for low-volume shipments while maintaining competitive prices for their customers. As a result, shipments of small quantities of wine can represent a challenge in terms of transport costs. Traditional carriers may have less advantageous rates for small quantities, making small-scale wine shipments more expensive. This is why wineries need to find solutions to reduce shipping costs while ensuring fast, reliable deliveries.

VignoblExport, a forwarding agent specialising in small quantities of wines and spirits

2.1. Presentation of VignoblExport and its services

VignoblExport is a forwarding agent specialising in the shipment of wines and spirits. Our experience has made us the partner of choice for many wineries looking to develop their wine tourism activities. Our mission is to support wine producers in all aspects of shipping, with a focus on service quality and customer satisfaction. We offer tailor-made solutions adapted to the specific needs of each winery.

2.2. Expertise in shipping small quantities of wines and spirits

VignoblExport stands out for its expertise in shipping small quantities of wines and spirits. We understand the specifics of low-volume shipments, which enables us to offer logistics solutions tailored to the needs of wine producers, even for shipments of just a few bottles. Our in-depth knowledge of the regulations and requirements for transporting alcoholic beverages enables us to offer reliable and secure services. We ensure that your deliveries run smoothly and comply with national and international standards.

2.3. Packaging solutions designed to preserve product quality

Preserving wine quality is an absolute priority for VignoblExport. We offer tailor-made packaging solutions to protect bottles of wine during transport. We have selected the best suppliers by subjecting their cartons to real-life tests. This specially designed packaging guarantees optimum protection against temperature variations, vibrations and possible shocks.

2.4. A network of reliable carriers for fast, secure deliveries

VignoblExport has a vast network of reliable and experienced carriers specialising in the transport of wines and spirits. Combined with our experience since 2011, we select the most efficient carrier best suited to each destination. This network of carriers is carefully selected for their reliability, expertise and ability to transport wine. For their part, wineries can call on any haulier. You no longer need to open accounts with each of them. No commitment to a minimum shipment volume to access the discounts we have negotiated.

2.5. Advice and assistance with customs and tax formalities

VignoblExport understands the complexities of customs and tax formalities for transporting alcoholic beverages. We provide advice and assistance to wine producers to help them comply with national and international regulations. This facilitates the customs clearance process and minimises potential blockages or delays at borders. Thanks to our expertise in the field, VignoblExport helps wineries overcome the challenges of customs and tax formalities, while ensuring that wine shipments are carried out legally and in compliance.

How VignoblExport meets the challenges of wine tourism for wineries

3.1. Tailor-made logistics solutions for wine shipments to private customers

VignoblExport offers tailor-made logistics solutions specifically adapted to the needs of wineries in the wine tourism sector. We understand that each wine producer is unique, with different constraints and requirements for their shipments. Working closely with producers, VignoblExport designs customised shipping strategies based on order size, destination, desired delivery times and budget constraints. Our flexible approach means we can adapt to seasonal fluctuations in demand and respond effectively to our customers' needs.

3.2. Compliance with national and international regulations

Compliance with national and international regulations is an essential aspect of transporting wines and spirits. VignoblExport makes it a point of honour to comply scrupulously with the customs and tax regulations of each destination country. Our team of experts has in-depth knowledge of the legal requirements for transporting alcoholic beverages internationally. We take care of all customs formalities, including specific documents where necessary. These include the Prior Notice for shipments to the USA and the Canadian Customs Invoice for Canada. The aim is to ensure that shipments are carried out in full compliance with regulations and without hassle for wine producers.

3.3. Guaranteed quality of wine during transport thanks to appropriate packaging

VignoblExport attaches the utmost importance to the quality of the wine during transport. That's why we offer specially designed packaging to protect bottles of wine from temperature variations and possible shocks. This packaging ensures that the wine arrives in impeccable condition to individual customers, boosting customer satisfaction and the estate's reputation.

3.4. Competitive rates for small quantities

Wine producers are looking to optimise their shipping costs while maintaining competitive rates for their customers. VignoblExport specialises in the transport of small quantities of wines and spirits, and offers competitive rates to meet the specific needs of wineries. Thanks to our extensive network of reliable carriers and our expertise in the field, we can optimise transport costs. This means we can offer a cost-effective solution for small-quantity shipments.

3.5. Personalised shipment tracking for the best possible customer experience

VignoblExport offers personalised tracking of shipments to ensure the best possible customer experience. This regular monitoring enables wine producers to stay informed at every stage of the shipping process. Our responsive customer service team is always on hand to answer the questions and address the concerns of our producers and customers. This transparent communication strengthens the trust between VignoblExport, the wineries and their private customers.

In conclusion, wine tourism and its challenges are an opportunity for wineries to get closer to their customers and sell directly to individuals. However, this can be logistically difficult, particularly for shipping wines to customers. VignoblExport is a logistics partner with recognised expertise in the shipment of wines and spirits. We offer customised solutions for every area. We take care of all the regulations, transport, customs and tax formalities, so that your deliveries are safe and trouble-free. With VignoblExport, wineries can focus on the production of exceptional wines and the visitor experience. We take care of the logistics and shipping costs to develop their direct sales business. Contact us to find out how we can help you meet the challenges of wine tourism and successfully deliver for your customers.

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